2021 Nordstrom Anniversary Sale

It’s that time of year again! The Nordstrom Anniversary Sale is coming. I will be using this page specifically as a hub for all things Nordstrom Anniversary Sale. Check back here for frequent blog posts and updates. You will hear all about this sale in July and may wonder why it is such a big deal. So here is a little breakdown for you.

The Nordstrom Anniversary Sale is different than most other sales. Most sales discount items once they are no longer in-season and they are trying to move them off the shelves to make room for new items. The Nordstrom Sale is discounting items that are either brand new or still popular and are about to be in-season. So it’s a great time to stock up for fall basics, baby and kid essentials, beauty items, athleisure and fitness gear, home decor, Christmas gifts and more. All of the sale item prices will return to full price once the sale is over.

Here are a few key dates for the sale:

  • July 6 – Sale Preview Online
  • July 12-27 – Icon Early Access 3 a.m. est
  • July 14-27 – Ambassador Early Access 3 a.m. est
  • July 16-27 – Influencer Early Access 3 a.m. est
  • July 28-August 8 – Open to all at 3 a.m.!
  • August 8 – Sale ends and items return back to full price

If you want to gain early access to the sale, you will need to apply for a Nordstrom credit card. Popular items do tend to sell out early, so it’s not a bad idea if there is something you have your eye on. You can start previewing the sale right now! Go ahead and start making your wish list, planning for what items you need this year, and getting a game plan.

I will be posting what I am shopping here on helonheels.com, the LTK app and on Instagram. Be sure to follow me! I will be posting in-app content on LTK, swipe ups and more on Instagram Stories, and full blog posts on helonheels.com with different categories and what I am shopping.


Follow me on LTK for exclusive in-app content

Shop my 2021 Nordstrom Wish List Blog Post

Browse and shop my favorites, wishlist and best sellers

Browse and shop my 2021 shoe, bag, beauty and accessory picks

Browse and shop my 2021 workwear, activewear, menswear, fall basics and baby clothes picks

Browse and shop my 2021 home and gifts selections